Digital piggy bank and bank card for children: On World Savings Day, bling brings pocket money into the 21st century

• In the age of digital money, Bling Introduces children and young people to save

• Well-known investors such as Verena Pausder and André Schürrle invested in the educational concept

• Shortly after the start, thousands of children are already saving and paying with the Bling Card and app

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Berlin, 26.10.22. On the occasion of World Savings Day on October 28, the debate about the lack of financial education in schools is flaring up again. But instead of hoping for education reform, 21-year-old young entrepreneur Nils Feigenwinter, after graduating from high school, has Bling Card and app invented. With the Bling Children and young people all over Germany and online pay for prepaid cards themselves. And with the associated Bling-App teaches the whole family how to handle money. An idea that is well received: Shortly after the start, the company already has thousands of users and prominent support from investors such as Verena Pausder and André Schürrle.

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“The basic idea of World Savings Day to promote responsible use of money is more important than ever in times of inflation and recession,” says Nils Feigenwinter. According to Feigenwinter, young people are poorly prepared for the digital age: “While a large proportion of all transactions are now taking place digitally, banks are continuing to distribute plastic savings notes with the hope of reaching young people.” The team led by the young entrepreneur, on the other hand, uses a pedagogical approach — on social media and in the app. In order to further professionalize its in-house expertise in the area of financial education, the company was able to win over Sophie Linder, former head of the Finanztip Education Initiative.

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Convey in the app view for kids Bling financial literacy with financial tips, savings goals and many other features and content. In doing so, they grow Bling Card and app with the age of the children. The older the children get, the more freedom they get. The company developed various functions so that parents can decide for themselves how much trust and freedom when handling money is appropriate at what age.

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To show the relevance of long-term saving, start Bling Just in time for World Savings Day the”Bling it to you!” action. Each month, three savings goals are set by Bling-Families drawn and paid by the company. “A great campaign that encourages children and young people to save money and fulfills one or the other wish,” says Feigenwinter.

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About bling

Bling is a start-up from Berlin founded in 2021 that improves the financial literacy of children and young people. Founded by 21-year-old young entrepreneur Nils Feigenwinter, Bling developed an app and an associated prepaid card to teach financial education directly at the payment interface with playful and educational aspects from childhood on. The idea is not only very well received by families. Nils Feigenwinter was also able to convince well-known investors of his idea: entrepreneur Verena Pausder, former professional soccer player André Schürrle and the renowned venture capital fund “La Famiglia” invested in the start-up.

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For more information, see www.bling.de 

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Photos, logos and the fact sheet from Bling Do you find here.

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For press inquiries:

[email protected]

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