Launch of parent card: Bling strengthens position as a family banking app

• After rapid growth in recent months, bling is opening its platform to everyone, regardless of age and family constellation

• The newly launched Parent Card helps adults manage and understand personal finances.

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If you wantBerlin, 16.11.2023 - Bling, the first family FinTech in Europe, is reinventing traditional retail banking for families and is launching a fundamentally new product with the Parent Card to give all family members access to the Bling platform and provide them with comprehensive support with their financial needs.

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Following the launch of Bling last year, Family FinTech grew rapidly and now has tens of thousands of families on its platform. A few months after the start of the pocket money solution, Bling launched Sparbäume in Summer — a family-friendly and educational way to invest money sustainably.

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With the launch of the parent card, Family FinTech, financed by leading VCs (La Famiglia, Peak) and renowned business angels (including Verena Pausder, Lea-Sophie Cramer), is taking the next step to become a daily companion for the whole family. “With the Bling Pocket Money Card, we are already committed to building strong financial literacy among children and young people. Many parents wanted an equally simple and supportive solution for themselves. We are fulfilling this wish with the parent card,” explains Nils Feigenwinter, CEO and co-founder of Bling.

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The parent card was specially developed to also make it easier for adult family members, regardless of the family constellation, to deal with personal finances. The parent card is a prepaid Mastercard that parents can order with just a few clicks in the bling app. The card works worldwide and is integrated into the Bling Platform — including helpful statistics and a connection with the Family Planner in the app. The Bling app is known for comprehensible visualizations and information to help even less tech-savvy people deal with digital payments.

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The parent card will be available as part of the newly launched Family+ subscription, which also offers further benefits, including Sparbäume, Bling's family-friendly investment product. This development is a further transformation step from a pocket money app to a comprehensive, easy-to-understand and educational family platform.

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The Potential is Illustrated by a Study Commissioned by Bling and Mastercard, which has shown that almost half of parents (49%) are dissatisfied that their bank is not responding to their needs as a family.

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About bling

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Bling was founded in Berlin in June 2021. The family FinTech started as an allowance app to strengthen the financial literacy of children and young people. Tens of thousands of families use the bling app today. Since 2023, families have been able to invest their money sustainably via bling and use the parent card to manage their finances in an understandable way, regardless of age and family constellation.

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For more information, see www.bling.de

You can find photos and the bling logo Here

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For press inquiries

[email protected] /Artem Zhuravlev/+49-1515-6343098