Family-FinTech Bling makes investing family-friendly and launches savings trees for children

• Millions of children in Germany are not financially protected. Bling wants to change this and makes German families fit for the capital market.

• Partnership: Bling starts Sparbäume from 1 euro a month with Evergreen, the only B Corp-certified asset manager in Germany.

• Strong growth so far via pocket money app: Tens of thousands of families are paying subscribers to Bling and use the app every day.

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Berlin, June 8, 2023 - Bling, Europe's first family fintech, opens up the capital market for families. With the new Sparbäumen From Bling, families can invest money sustainably starting at just €1 a month. Until now, families have been able to manage their money with Bling and teach their children how to handle money responsibly with an educational app and prepaid card. Investing is now also becoming easy and family-friendly.

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Around 84% of parents in Germany are not invested in the capital market because traditional investment products are expensive, complex and often incomprehensible. Families often do not dare to step up the capital market threshold. That is why they Sparbäume made by bling for families who have not yet dealt with the stock market and stocks. Bling relies on playful visualizations and simple explanations from experts. The fund is managed by sustainable Leipzig-based asset manager Evergreen. The costs are significantly below the industry average.

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Nils Feigenwinter, CEO of Bling: “Simplicity and sustainability were particularly important to us when developing our investment offering. Many investment products on the market are complex, opaque and not family-friendly. When it comes to product development, we focus on families in order to offer a product tailored to their needs.” And Feigenwinter adds to the market: “Everyone underestimates the market potential of families, which is another reason why banks have criminally neglected this area for decades. With bling, we are now making up for it.”

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The money invested in savings trees is globally diversified and invested exclusively sustainably (at least Article 8 SFDR Fund) in stocks, bonds and cash registers. Families have the option to choose from ten different risk levels to take into account their individual preferences and investment goals. A particular focus is on impact investments, which focus on the impact achieved on the environment and society. This can be achieved both through direct investments in sustainable projects and companies and through the selection of funds that have a positive impact on specific sustainability goals.

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Since the launch of the pocket money app in June 2022, bling has quickly grown virally. Tens of thousands of families use bling every day. With the Sparbäumen Bling is launching its second family financial product. “Every day, we see the challenges of families in our app and use them to develop new product ideas for families. We are planning to launch at least one more product in 2023,” comments Feigenwinter.

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About bling

Bling was founded in Berlin in 2021. Europe's first family fintech was launched as an allowance app to strengthen the financial literacy of children and young people. Thousands of families now use the Bling app, which is the first independent payment experience for many children and young people.

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For more information, see www.bling.de

You can find photos and the Bling logo here

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For press inquiries:

[email protected]

Artem Zhuravlev

+49-1515-6343098