Bling defies startup crisis: Family fintech raises millions in seed financing

• 22-year-old founder brings Peak on board as lead investor. “Bling is a winner of the crisis because it makes financial education suitable for the masses at the right time with a strong product,” comments Stefan Bary, Managing Partner at Peak.

• First investor La Famiglia is co-lead of the financing round, and the founders of Amorelie, Orderbird and IDnow are also investing. Verena Pausder and André Schürrle have already been engaged as business angels so far. Other investors in this round include IBB Ventures and Angel Invest.

• “Every second family recommends Bling to others,” founder and CEO Nils Feigenwinter explains the rapid, viral growth and adds: “Since day 1, we have been using a sustainable business model. This is another reason why we were able to conclude such strong seed financing against the general trend. ”

• Bling is the app for the whole family. “We are often the first digital banking experience, even for aunt and grandfather,” says Feigenwinter and announces new family products.

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Berlin — December 14, 2022 Bling, Europe's first family fintech, has raised millions with its seed financing round six months after the launch. Peak from Amsterdam is the lead investor and La Famiglia from Berlin is the co-lead.

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“In a very difficult environment for startups, we were able to attract a strong new investor with Peak, because we are not building castles in the air for the future, but are convincing with a viral product and solid business model. Our figures speak for themselves,” 22-year-old founder and CEO Nils Feigenwinter comments on the development.

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“More than a quarter of all retail banking customers in Europe are parents with minors

kids. Yet banks forget them when it comes to product development. That is why we believe even more in Bling's vision of strengthening families and promoting financial education. The founders Nils and Leon have impressed us and we are looking forward to accompanying the journey from a digital pocket money solution to a family ecosystem,” says Stefan Bary, Managing Partner at Peak.   

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Judith Dada, General Partner at La Famiglia, comments: “In recent months, the Bling team has exceeded expectations. With this investment, we underline our conviction to strengthen the financial literacy of children and young people. ”

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Since summer 2022, Bling has been offering a family banking solution: with the Bling Card and app, children and young people pay independently. With the Bling app, the whole family learns how to manage money. An idea that is not only well received by investors: Just a few months after the start, thousands of families are already using Bling's offer. More than 10,000 children and young people have already had their first payment experience with bling.

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Co-Founder and CTO Leon Stephan reports: “We see that the engagement of first-time users and the number of users within a family are increasing from month to month. For example, our app is also used as a tool by adults within the family, which shapes our tech strategy for the future.”

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“The completed financing round makes it possible to expand and grow our offering more quickly. Our products are based on the development of families. With new savings offers — right from birth — we will continue to push ahead with this strategy.” says Feigenwinter and adds: “For decades, families were neglected as a target group. We're changing that. ”

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In addition to business angels such as Lea-Sophie Cramer, Felix Haas (IDnow), Jakob Schreyer (Orderbird) and former ING-DiBa CEO Ben Tellings, family influencer Carmen Kroll and Prediction Capital are also investing as part of the seed round.

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About bling

Bling was founded in Berlin in 2021. Europe's first family fintech was launched as an allowance app to strengthen the financial literacy of children and young people. Thousands of families now use the Bling app, which is the first independent payment experience for many children and young people.

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For more information, see www.bling.de 

You can find photos and the Bling logo here 

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For press inquiries:

[email protected]

Artem Zhuravlev

+49-1515-6343098

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